What is Search Engine Advertising

This is a fascinating field where we leverage our unique marketing techniques to help grow your brand’s online presence. Search engine advertising (SEA) is a type of digital advertising that involves placing ads on search engine results pages (SERPs). These ads are typically triggered by specific keywords and are targeted to users searching for those keywords on search engines like Google or Bing you would want for your brand. The goal of search engine advertising is to drive website traffic and increase search results visibility.

Think of it like this. If you own a fishing company specializing in handmade fly-fishing lures, you would want to place an ad where people looking for your specific type of lures see highly engaging advertisements on the search engine “above the fold.” That means before they see organic results!

SEA is typically paid advertising where you invest a little money every time a user clicks on an ad. This pricing model is known as "pay-per-click" (PPC). Search engine advertising allows you to reach a specific audience when they search for products or services directly related to what you offer, where you operate, or any other demographic-related feature.

This is a highly effective way to increase website traffic and drive sales. Our marketing experts will carefully target your ads and monitor their performance, so you get the most out of your search engine advertising budget and see a positive return on investment.