What is a content strategy

A quality web content strategy is a plan for creating, publishing, and promoting all kinds of unique content to achieve specific business objectives. Content strategies typically involve:

• Identifying the target audience.
• Defining the message and tone of the content.
• Determining the appropriate channels and platforms for publishing and promoting your message.

The strategies we build at Diginav are essential to our clients because they help effectively reach and engage with specific target audiences. They also help businesses optimize their online presence and performance by aligning their content with their business identity.

Our content strategy plans can take many shapes and forms. They can include various types of content, such as blog posts, articles, videos, podcasts, social media posts, and many more.